More Leads Are Great. Turning More of Them Into Jobs Is Better.
I help roofing and siding companies fix the entire path from homeowner interest to booked work. That might mean a dated website, weak Google visibility, ads that are not producing, missed calls, forgotten estimates, or follow-up that depends on somebody remembering to do it.
- Make your company look trustworthy before the homeowner ever calls.
- Generate and track better local opportunities.
- Build follow-up systems that keep leads and open estimates from disappearing.
You Can Do Excellent Work and Still Lose the Homeowner Before You Ever Get on the Roof.
Homeowners are comparing contractors long before the estimate is signed. They are looking at your Google presence, website, reviews, responsiveness, photos, communication, and whether your company feels organized enough to trust with a major home project.
Your Work Looks Better Than Your Website Does.
You may have great crews, strong warranties, and years of experience, but an old, slow, confusing, or generic website can make a homeowner assume the business behind it is the same way.
You Are Good at the Work. Google Does Not Know That.
Weak reviews, outdated information, few project photos, inconsistent listings, or a neglected Google Business Profile can make the contractor down the road look like the safer choice.
You Are Spending Money, but You Cannot Clearly See What Is Producing Jobs.
Ads, lead services, referrals, Facebook, Google, yard signs, and repeat customers all blur together. If the source is not tracked through the customer journey, it is hard to know what deserves more budget and what needs to be cut.
The Estimate Went Out. Then Everybody Got Busy.
A missed call, an unanswered form, or an unsold estimate should not depend on the owner or salesperson remembering three days later. Simple follow-up systems can keep those opportunities alive without adding another full-time job.
Visibility Gets You Considered. Trust and Follow-Up Help You Win.
Industry data: Roofing Contractor 2026 Homeowner Survey and ServiceTitan 2026 Roofing & Exterior Market Report.
I Do Not Need You to Diagnose the Marketing Problem Before You Call Me.
Tell me what feels off. I can look at the customer journey, identify the weak points, and help you fix the parts that are actually costing attention, leads, appointments, or jobs.
Roofing & Siding Websites
Modern, mobile-friendly pages built to show your work, establish trust, explain your services, and make requesting an estimate obvious.
Google & Local Visibility
Google Business Profile cleanup, reviews, project photos, local credibility, accurate information, and a stronger presence when homeowners search nearby.
Facebook & Instagram Ads
Local campaigns, offers, creative, lead generation, landing pages, and ongoing optimization designed around real homeowner actions instead of vanity metrics.
Missed Calls & Lead Follow-Up
Automatic text-back, lead routing, reminders, nurture sequences, and follow-up that keeps working when you are on a roof, in a truck, or talking to another customer.
CRM, Estimates & Booking Flow
Cleaner forms, calendars, pipelines, notifications, lead stages, and workflows so the next action is clear and opportunities do not vanish into somebody’s inbox.
Tracking & Marketing Cleanup
Analytics, conversion tracking, campaign review, landing-page troubleshooting, and a clearer view of where leads actually come from and what happens after they arrive.
You Do Not Need a New “Marketing Package.” You Need the Right Problem Fixed.
Maybe you need more leads. Maybe you already have enough leads and the real issue is what happens after they call. Maybe your website is ten years behind the quality of your work. Maybe you cannot tell which advertising is actually making money.
I look at the whole path. Then we work on the part that is actually holding the business back.
I Have Had to Make Local Customer Acquisition Work at Scale.
For years, I led marketing for a nine-location organization where marketing performance affected multiple local markets, teams, budgets, sales pipelines, websites, and follow-up systems at the same time.
I managed advertising budgets reaching approximately $30,000 per month, generated thousands of leads, built websites and conversion funnels, created automated follow-up systems, and analyzed performance market by market.
That is why I do not automatically blame the ad when sales are slow. I trace the entire customer journey and look for where attention, trust, response, or follow-up is breaking down.
Let Me Find the Leak Before You Spend More Money Filling the Pipe.
We start with the customer journey you already have. No giant agency onboarding process and no assumption that you need everything rebuilt.
Show Me What You Have
Website, Google profile, ads, lead sources, forms, missed-call process, CRM, estimate follow-up, or whatever currently handles a homeowner inquiry.
I Trace the Customer Path
I look for where homeowners are failing to find you, trust you, contact you, hear back from you, or continue moving toward the job.
We Fix the Right Thing
If you want my help, we agree on the work that actually matters and get moving. Website, ads, Google, automation, follow-up, or a combination.
The Trade May Change. The Local Customer Journey Does Not.
Home-service companies still need to be found, look trustworthy, generate conversations, and turn those conversations into customers.
From Very Little Online Presence to a Business Customers Can Find and Trust
Parsons Family Flooring began with very little online visibility, almost no meaningful review presence, and no active digital advertising.
I helped improve how the business appeared online, build a strong collection of five-star reviews, and run Facebook advertising that consistently created new customer conversations.
Past results do not guarantee future performance. Results vary by business, offer, market, budget, and execution.
You Get Experienced Help Without the Giant-Agency Runaround.
“Chris was extremely helpful throughout the whole process. He answered our questions, made the choices easy, and helped our website stand out among our competition.”
Dobson Healthcare Website client“Chris took our concepts and made them a reality. He is attentive, responds to our needs, and understands the importance of great customer service.”
Frank Janca Janca & Associates“Everything was simple for me. Having Chris build my site improved my business and helped get things going. He makes sure your site stands out.”
Tara Harris Photography business owner
I Like Solving Marketing Problems More Than Selling Marketing Packages.
I have spent my career working across websites, advertising, lead generation, local marketing, automation, creative, analytics, and the technical systems behind them.
I work directly with the business owner. If your roofing or siding company has one frustrating weak spot, we can work on that. If the whole customer-acquisition process needs cleaned up, we can work through that too.
Talk with me about your business →Show Me Where Roofing or Siding Jobs Are Getting Harder to Win.
Book a free 30-minute marketing review. We can look at your website, Google presence, advertising, lead flow, follow-up, or whatever part of the process currently feels weak.